Reels are the top performer and engagement is climbing. Lean into raw, authentic content — gym floor clips, member transformations shot on phone, behind-the-scenes of classes. Polished content stops the scroll less than real moments do. Ask members to tag @bootybabeztampa and repost their stories/clips.

Static posts with no hook underperformed — apply the same lesson to Reels. Lead with a bold text overlay or provocative question: "Nobody talks about this part of glute training" or "POV: your first BBZ class." The algorithm rewards watch-through rate, so the hook is everything.

Instead of dropping static posts entirely, convert them to carousel slides with tips, myths vs. facts, or "3 moves you're doing wrong." Carousels get saved and shared, which boosts reach without needing video.

BBZ is strong in Tampa with a loyal female audience. Create content that ties into the local scene — "Best post-workout acai in Channelside," collabs with nearby Tampa businesses, or a "Tampa girls who lift" series. This builds community and hits local search terms already ranking on Google.